Plated was recently re-branded with the help of R/GA. After the work was completed, we handed off their brand playbook. A playbook embodies what the brand is, and guides how to execute each portion of a brand. This includes voice/tone, visuals, photography, and down to the punctuation.
Today, playbooks are currently handed off to clients as static pdfs. I was tasked to evaluate the current process and documentation on brand playbooks, and identify potential opportunities to make playbooks a living, interactive document. I was responsible for the entire process from user research to working prototype.