FCA

Fiat Chrysler Automobiles

The Ask: Explore the realm of possibilities for autonomous vehicle integration within an unrestricted environment. 

The Proposal: It's 2050, and Scout is an augmented reality interface for commuting vehicles to help workers mentally transition between projects and locations. We presented to the board of FCA - including their Senior Vice President of Design, Ralph Gilles.

When: Spring 2017, 16 weeks Skills: Adobe creative suite, user research, ideation, prototyping

 
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Scout

Scout is an augmented reality interface for commuting vehicles to help workers mentally transition between projects and locations. It maps out information spatially to help users learn and remember their work. It also utilizes virtual collaboration to fill in knowledge gaps within teams.

 
 

Research

The brief presented to us was broad in order for us to truly explore what the future of autonomous driving would hold. We discovered the future of work held the biggest opportunity. We also stumbled upon a theory called the method of loci that fit into a moving vehicle environment perfectly. We participated in weekly check-in presentations of our concepts to FCA.

 

Key Insights

Commuting is the number one reason people spend time in a vehicle. Commuters use the time to mentally transition from one location to another.

Autonomous driving will allow for commuters to spend their attention elsewhere other than the road. Spatial memory allows people to recall information based on their environment.

People will move farther away from work due to advances in technology allowing them to work remotely.

 

User Goals

Use the time spent in a vehicle in a productive and efficient manner. Feel accomplished, or relaxed when leaving the vehicle.

 
 
 
 
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